Privacy

LAST BUY uses no cookies, requires no sign-in and collects no personal data.

We count page visits and clicks on items, so we know what people care about and can show stores combined numbers.

With each event we keep only: the page, item and store, the visit source, language, device type and approximate location (city). We do not store IP addresses. Visitors are told apart by a fingerprint that changes every day, so nobody can be followed from day to day.

Stores only see combined numbers, never data about an individual.

Clicking an item takes you to the store's website, which has its own privacy rules.